• During the 47th edition of the SIGEP WORLD international fair, held between January 16 and 20, 2026 at the Rimini Expo Centre, in Italy, a new ingredient attracted the attention of food industry specialists.
VOG Products, with over six decades of experience in fruit processing, officially presented Short story – an innovative flour made exclusively from apples, which promises to bring a significant change in bakery, pastry, confectionery and even pasta making.
VOG Products, based in the Trentino-Alto Adige region (South Tyrol), an area renowned in Europe for the tradition and exceptional quality of apple cultivation, transforms the local fruit into a versatile and nutritious raw material. Through a patented technological process, the seeds and stems are carefully removed, and the pulp and peel – the parts richest in valuable substances – are fully utilized to produce this completely natural flour, free from artificial additives.
One of the main advantages of Nuvela is its impressive content of dietary fiber – approximately 60% –, which places it in the category of functional superfoods. Fiber contributes to improving digestion, induces a prolonged feeling of satiety and helps maintain cholesterol and blood sugar levels within normal limits. In addition, the product preserves the vitamins, minerals and natural antioxidants in apples, among which polyphenols stand out, compounds appreciated for their beneficial effects on overall health.
Healthy alternative to classic flours
Being 100% gluten-free, apple flour is a welcome alternative for people with gluten intolerance or celiac disease. The natural sweetness of apples allows for the reduction of the amount of refined sugar added to recipes, resulting in more nutritionally balanced final products with an authentic taste and a pleasant texture.
At the stand VOG Products (Hall 5D, Stand 190) at SIGEP 2026, visitors were able to taste concrete examples of application: crispy breadsticks, delicate biscuits and other bakery specialties made with Nuvela. The manufacturer emphasizes the versatility of the ingredient, which integrates harmoniously into doughs for bread, pizza, fresh pasta, desserts and fine confectionery products.
In an era where consumers are increasingly looking for clean, sustainable and healthy options, Nuvela responds perfectly to these trends. By using locally produced apples and a process that minimizes waste, the product illustrates VOG Products' commitment to the circular economy and the premium quality of South Tyrolean raw materials.
With this launch at one of the most important global events dedicated to the sweet and bakery sector, Nuvela apple flour announces itself as a "super-ingredient" capable of inspiring new recipes and contributing to the evolution of the food industry towards healthier and more responsible standards.
Article written by Gabriela Dan, Editor-in-Chief Arta Albă
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