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RO
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News and Trends
The new phenomenon of "skimpflation": how quality discounts are hidden behind familiar prices
• In recent years, Romanian consumers have become increasingly familiar with the ingenious strategies through which producers try to protect their profit margins...
General Mills subpoenaed to explain use of potassium bromate
• The state of Florida is becoming a new focal point in the increasingly intense debate over the safety of food additives used for decades in the food industry...
Market studies
7 out of 10 Romanians in the diaspora rule out returning to the country in the near future
• According to the "Diaspora Sentiment 2026" study, conducted by the market research agency MKOR, 70% of Romanians living abroad exclude a possible...
Romanian companies invest in the brand, but forget to protect it: MKOR & Gociu Lawyers Study
• Romanian companies active in sectors with the highest risk of replication expose their commercial success to major risks due to the lack of a...
Private labels are gaining ground fast. How established brands can counterattack
• The European food and beverage market has undergone a profound change in recent years. The private label brands of large retail chains have...
Employee Sentiment 2026. Romanian employees' perspective – MKOR study
• The Romanian labor market in 2026 faces an interesting paradox related to Generation Z: although they are the youngest employees, with...
The study "The Sustainable Consumer in Romania in 2026", conducted by MKOR, June 2026
• Bucharest, July 1, 2026 - Sustainability has entered the vocabulary of Romanians, but not their shopping cart, given the percentage...
Gluten-free food market estimated at $11,5 billion by 2033
• According to a study by Persistence Market Research, the global gluten-free food market is on a solid upward trajectory. The estimated value for 2026...
professionals
Technologies
Canol – 50 years of Italian technology at the service of the bakery industry
• The Romanian bakery and pastry industry has been going through a phase of accelerated maturation for several years. Factories have expanded, production capacities have...
CIAM's Brilliant vertical display cases: Elegance and top Italian technology
• The Italian company CIAM, a leader in design refrigeration solutions for the HoReCa sector, has created perhaps the most refined line in the Brilliant series...
Ingredients
Avocado oil, the new star of healthy snacks
• Oils extracted from seeds have recently entered the spotlight of health-conscious consumers, and avocado oil is rapidly gaining ground as...
Castelana expands its pizza range and launches a new version of durum wheat semolina
• Part of the Seven Spice portfolio, the Castelana range — the first local range of professional flours dedicated to pizza — is expanding with the launch of a new...
Recipes
Recipe – Pralines with yogurt and fresh raspberries
• Chocolatier Alina Lungu, from Luado Chocolate, delights us with a recipe for pralines with milk chocolate, fresh raspberries and yogurt...
Recipe – Pavlova with lime and passion fruit
• Pastry Chef Simona Preda, from Limón restaurant, prepared for us for the project "The Masters of the White Art Invite You to the Baking Show" a dessert on...
Traditions and History
The Macaron: From Medieval Italian Origins to the Symbol of Parisian Refinement
• The macaron, this colorful dessert, crispy on the outside and soft on the inside, with a creamy filling, has become an emblematic symbol of French confectionery. With...
110 Bis: the perfect balance between flavor and tradition
• In the world of Italian artisanal pastry, where each recipe bears the imprint of generations and authentic passion, the 110 Bis brand stands out as a true...
European grain prices
• European grain prices are trying to stabilize on the Euronext exchange, also helped by a drop in the rate of...
Consumer Trends 2024 – Euromonitor study
• The annual "Consumer Trends" study, published by Euromonitor, reveals the main directions that will influence the retail and FMCG market...
Rheon's WN Cornucopia automatic lines for filled products
• The Japanese company Rheon, a world leader in the food equipment industry, provides manufacturers with WN automatic lines,...
The ethical consumer in Romania in 2025 – MKOR study
• According to the new MKOR study — The Ethical Consumer in Romania in 2025, ethical consumption increased by +5%...
SME Eco-Tech 2026: non-reimbursable financing for Romanian SMEs
• În contextul actual, marcat de nevoia de modernizare și creștere sustenabilă, Programul SME Eco-Tech 2026 reprezintă una dintre...
The oldest bread dates back to 14.500 years ago
• Charred fragments of bread baked 14.500 years ago in a stone oven were found at a site...











