WHY WHITE ART?
Why White Art? Because Bakery, Patisserie, Confectionery, Chocolate Shop, Gelateria...beyond trades or productive activities are also under the sign of Art, both through the mastery of working with doughs, creams, chocolate..., and through the final appearance of the products. Trends in product making and decoration, special aesthetics and bold flavor combinations are increasingly leading to the creation of edible works of art. A small universe, made up of products not only to be admired, but also to be consumed.
Why White Art? Because the Baker, the Patisserie, the Confectioner, the Chocolatier, the Cook... carry out their activities wearing, usually, white clothes. It is true that, nowadays, fashion and marketing have also left their mark on the clothing in the field, however, when we think of operators in these sectors, we imagine them in a clean environment, in white clothes.
Why White Art? Because, in general, there is a lot of white "dust" in these workspaces... flour, sugar, salt...
In conclusion and paraphrasing the poet Marin Sorescu,
Because all these... areas we address
They had to have a name,
They were called the White Art!
WHY THIS INFORMATION SITE?
If there are sites with Financial, Economic, Tourist or Cultural information, sites for sports or art lovers..., why wouldn't there also be a site for all the specialists who work in the White Art sector?
Why not find information in the field, news or market trends, a little history and culinary culture, old or new recipes..., all synthesized in the pages of a website, which you can access when you have time and where to can you come back to ideas or topics that you will find interesting?
Arta Albă editorial office, always with the professionals and enthusiasts of bakery, patisserie, confectionery, chocolate shop and ice cream shop.
Arta Albă is a registered trademark of sc Nova Pan SRL