Market studies

• The Romanian labor market in 2026 faces an interesting paradox related to Generation Z: although they are the youngest employees, with salaries below the national average and with the highest professional mobility, they show optimism...

• Bucharest, July 1, 2026 - Sustainability has entered the vocabulary of Romanians, but not their shopping cart, given the high percentage of undecided consumers. According to the MKOR study The Sustainable Consumer in Romania in 2026, conducted on a...

• According to a study by Persistence Market Research, the global gluten-free food market is on a solid upward trajectory. The estimated value for 2026 is approximately $7,2 billion, set to reach $11,5 billion in 2033,...

• In recent times, clinical nutrition - the specialized branch of medical care focused on managing patient health through nutritional therapies and scientifically formulated dietary solutions - has come to occupy a central place in medical strategies worldwide. According to...

• Healthcare systems around the world are witnessing a slow but increasingly visible change: consumers are increasingly turning to prevention, personalized care and natural treatment alternatives. Phytotherapy - practiced in...

• According to the latest market studies on consumer behavior at the national level, in a period marked by pressures on family budgets, shopping has not disappeared from Romanians' routine, but the way in which the purchase decision is formed has transformed...

• Study data shows that 74% of Romanian employees fail the cybersecurity test, and managers are the most vulnerable. Bucharest, May 7, 2026 – 3 out of 4 Romanian employees with digital exposure (74%) have an insufficient level of literacy...

• The snack market maintains its vitality both at European and local level, managing to balance consumers' desire for indulgence with increasingly demanding requirements related to health, convenience and value for money. According to the latest analysis carried out by...

• The global cocoa market has experienced unprecedented volatility in recent years. After severe supply shortages in the 2023/2024 and 2024/2025 seasons pushed prices to record levels, the industry entered 2026 in a period of...

• The Easter meal, a symbol of joy and family reunion, carries an increasingly visible economic footprint this year. Recent data analyzed by the consulting company Frames, based on information provided by the National Institute of Statistics, shows...

• Romanian consumers' stress has reached alarming levels, fueled by continuous price increases and geopolitical tensions, with visible effects on purchasing behavior, reveals the latest study conducted by iSense Solutions. In the first quarter of 2026,...

• The recent study conducted by YouGov Shopper reveals a profound transformation in the behavior of Romanian consumers of consumer goods. In the current economic context, marked by technical recession and increased budgetary pressure, shoppers are becoming increasingly calculated, oriented towards...

• According to the latest edition of the PwC Global CEO Survey 2026, conducted based on the responses of 4.454 CEOs from 95 countries and territories (including 79 leaders from Romania), confidence in growth prospects...

• Bucharest, March 12, 2026: The restaurant and food services market in Romania is estimated at approximately 7,8 billion euros in 2025, but consumer behavior indicates a clear change: Romanians go out to restaurants less often, are more attentive to...