Market studies

• The end of Black Friday impulsiveness: 9 out of 10 Romanians meticulously plan their purchases, with an average budget of 2046 RON. Bucharest, October 29, 2025 – The image of the shopper chaotically browsing through Black Friday offers has become a myth....

• Romanians in big cities order food at home or at the office more often than they go out to restaurants. According to the Hospitality Culture Research 2025 study, delivery already represents 27% of the total urban HoReCa market, surpassing classic restaurants with table service...

• The global snack market continues to grow, reaching $693 billion in retail sales in 2024, according to Euromonitor International. The expansion is supported by changes in global economic dynamics and evolving consumer values, and the outlook for...

• The plant-based food sector is in a period of transformation, with positive developments in some segments and stagnation or even declines in others. According to GFI Europe's analysis of retail sales data from Circana, which...

• In any season, ice cream is not just a refreshing dessert, but an emotional companion that evokes relaxation, joy and moments of pure pleasure. A recent market study, conducted by Reveal Marketing Research, explores the deep relationship between...

• According to data provided by Clean Recycle specialists, Romania ranks last among European countries in the transition to the circular economy. In the context of global efforts to move to a sustainable economic model, the European Union has assumed ambitious objectives...

• A new market study conducted by Reveal Marketing Research highlights how the current economic conditions are profoundly affecting the daily lives of Romanians. According to the results, 84% of participants say that the country's financial situation has directly changed their habits...

• A new study from ADM highlights consumer protein preferences and the innovations shaping the future of the food industry. The research examines consumer motivations, innovative protein sources and opportunities for product development that meet today's demands....

• As sustainability becomes a global priority, precision fermentation is redefining multiple industries with innovative ingredients. The global precision fermentation ingredients market is poised to witness an impressive rise from $5,02 billion...

• The "Sweet Trends 2025" report by Südzucker, one of the leading companies in the European food industry, highlights consumer preferences for processed foods and beverages. Based on a large study of 6.010...

• 74% of Romanians are skeptical that the Government will properly manage the additional revenues obtained from tax changes. • 46% say that "privileged budgeters" must demonstrate fairness and be the first contributors to increasing state revenues. • 64% are...

• In 2025, the fast-moving consumer goods (FMCG) market in Romania is going through a transformational phase, shaped by a consumer increasingly attentive to the quality-price ratio, but willing to invest in products that offer real value. A recent study...

• The Romanian ice cream market is going through a period of notable expansion, supported by growing demand, diversification of the offer and continuous innovations of producers. With an estimated value of 400 million euros and an annual volume...

• The global biscuits and cakes market is experiencing a remarkable rise, driven by changing consumer preferences, industry innovations and the expansion of modern distribution channels, such as e-commerce. According to a recent report published by The Insight Partners,...