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Betty Ice: A success story of Romanian entrepreneurship

• Betty Ice represents one of the most representative examples of successful Romanian entrepreneurship in the food industry, a brand that has managed to establish itself as a leader in the local ice cream market and continue its evolution under the umbrella of...

Nova Pan: vision oriented towards efficiency, resilience and long-term partnerships

• In a recent interview, Ciprian Brebeanu, General Manager of Nova Pan, detailed the company's journey over 25 years of activity and the strategies through which it responds to current challenges in the bakery and pastry industry. The company has evolved significantly...

Kandia reinvents itself

• The Romanian confectionery market is going through a period of profound transformation, driven by both global economic pressures and changing consumer preferences. In this complex context, Kandia Dulce announced a broad campaign to relaunch the Kandia brand,...

Interview with Elżbieta Zajezierska, President of NOWEL – “Technology allows us to expand production, but it does not replace craftsmanship.”

• Elżbieta Zajezierska is the president of NOWEL, a company that has achieved the rare feat of transforming a small family business, founded in 1925, into a European giant of frozen and bake-off bakery products. Representative of the...

NOWEL: 100 years of Polish tradition in the art of baking

• The NOWEL story begins in 1925, when Antoni Nowakowski opened a small artisan bakery in Leoncin, near Warsaw. Today, the company is one of the leading manufacturers of bake-off bakery products in Poland and operates on...

The Romanian bagel and pastry market: a resilient, constantly growing sector dominated by Luca, Petru, Gigi, Matei and Panda

• Romania is, without a doubt, the land of bagels. The simple, crispy, baked-on-the-spot product – whether classic with salt, poppy seeds, sesame or in creative variations with fillings – has become a staple of breakfast or snack...

Interview with Lady Chef Cornelia Ghișoi – "Excellence in gastronomy is built through perseverance, mentorship and authentic passion for this noble profession"

• Cornelia Ghișoi is the only officially recognized Lady Chef in Romania and Southeastern Europe – a prestigious distinction awarded by the World Association of Chefs Societies (WACS) in 2008, in Dubai. With over 43 years of...

Interview with Alexandre Bourdeaux, Maître Chocolatier and Pastry Chef – "Chocolate is my greatest ally and accompanies me everywhere...

• Alexandre Bourdeaux is an internationally renowned Maître Chocolatier and Pastry Chef with over 25 years of experience in the field of high-quality pastry and chocolate. He began his career at a very young age, graduating from pastry school and...

Interview with Radu Bozocea – "Ideas are not protected. Only their materialization is protected. Thoughts come to all of us, many and often. But the effort...

• In the previous interview - highly appreciated by Artei Alba readers - we spoke with the intellectual property rights expert about trademarks in general, with practical examples of what can be protected and the monopoly it...

Bimbo Romania, after three years of accelerated expansion, focuses on consolidation and predictability in 2026

• Grupo Bimbo, the world's largest bakery group, has made a significant presence on the Romanian market in the last three years, during which it has doubled its local business through organic development and strategic acquisitions. Ionuț Ilie, General Manager...

Interview with Dragoș Ungureanu, founder of Atelier Cortez – "A well-chosen gift is not a trivial gesture, but an extension of the company's values ​​that...

• Dragoș Ungureanu, the founder of Atelier Cortez, is an entrepreneur passionate about the art of refined desserts, who has transformed a personal fascination into a successful business on the Romanian corporate gift market. In 2012, starting from the desire to create...

Puratos Romania celebrates 30 years and targets 100 million euros in turnover

• Bucharest, December 16, 2025 – Puratos Romania celebrates 30 years of activity on the local market and ends the year with an estimated turnover of approximately 55 million euros, up 12% compared to the previous year...

Interview with Pastry Chef Simona Preda – “The moments when you have to create something from nothing… are the ones that show your true value.”

• Simona Preda is a passionate and dedicated pastry chef, whose love for the art of confectionery is reflected in every dessert she creates. With a meticulous approach and a keen attention to detail, Simona combines classic techniques...

Interview with Massimo Lolli – "Yeast dough develops complex aromas, perfumes and taste notes that no other fermentation can reproduce."

• Baker, consultant and trainer with over four decades of experience, Massimo Lolli is one of the Italian specialists who have brought back to attention the authentic value of sourdough with natural yeasts. Heir to a family tradition of over 100 years...
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