• According to a recent study by Reveal Marketing Research, Romanians are big consumers of snacks between meals.
• The study aimed to analyze the eating habits and preferences of Romanians regarding snacks between meals, a practice frequently encountered in daily life globally.
Almost 39% of Romanians consume snacks daily, especially women (45%, compared to 33% of men), and 41% choose snacks several times a week.
According to the data, the most popular snacks are sweet (58%), followed by salty (56%) and healthy (37%). People over 55 (46%) and those from urban areas (40%, compared to 32% in rural areas) are more attracted to healthy snacks, an aspect that reflects their interest in a balanced lifestyle.
The motivation for snacking: cravings
The main reason Romanians choose snacks is cravings (65%), followed by the desire to obtain energy (31%), the need to satisfy hunger (28%) and the habit of consuming them (19%). Young people from Generation Z (18-24 years old) are mainly motivated by cravings (79%), while consumers between 35 and 44 years old are more likely to seek snacks for an energy boost (35%).
Regarding the purchase, 60% of Romanians plan their snack purchases in advance, and 40% buy them spontaneously. Most prefer to purchase them from supermarkets or hypermarkets (72%), while convenience stores attract a smaller percentage of consumers, 20%.
Growing interest in healthy snacks
For Romanians, the healthiest snacks are considered fresh fruit (73%), followed by nut and dried fruit mixes (49%), Greek yogurt with nuts (33%), smoothies (20%) and baked vegetable chips (17%). There is also a growing interest in snacks with specific benefits, such as those that support energy or immunity. Approximately 34% of respondents particularly appreciate these products, especially those aged 35 to 44 (38%), people with incomes over 4.000 lei (44%) and those from urban areas (37% compared to 30% in rural areas).
Methodology of the Study
The Reveal Marketing Research study was conducted online, between October 2 and 8, 2024, on a sample of 1.029 respondents aged over 18, from urban and rural areas, Internet users. The margin of error is ±3,1% at a 95% confidence level.
Article source: Reveal Marketing Research study: Appetite, the main reason why Romanians love snacks between meals (65%)
Article written by Gabriela Dan, Editor-in-Chief Arta Albă
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