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market research

Lesaffre analysis of European trends in the snack industry

• The snack market maintains its vitality both at European and local level, managing to balance consumers' desire for indulgence with increasingly demanding requirements related to health, convenience and...

Global price hikes transform the Easter meal

• The Easter meal, a symbol of joy and family reunion, carries an increasingly visible economic footprint this year. Recent data analyzed by the consulting company Frames, based on information...

YouGov Study 2026 – Romanian Consumer Behavior

• The recent study conducted by YouGov Shopper reveals a profound transformation in the behavior of Romanian consumers of consumer goods. In the current economic context, marked by technical recession and heightened budgetary pressure,...

Optimism among Romanian business leaders hits five-year low, but companies accelerate expansion and innovation

• According to the latest edition of the PwC Global CEO Survey 2026, conducted based on the responses of 4.454 CEOs from 95 countries and territories (including 79 leaders...

Hospitality Culture Institute Study: Romanians go out to restaurants less often and consume less. The average bill decreased by 13% in 2025

• Bucharest, March 12, 2026: The restaurant and food services market in Romania is estimated at approximately 7,8 billion euros in 2025, but consumer behavior indicates a clear change: Romanians are going out more...

Romanian bakery and pastry: a growing market

• The fresh bakery and pastry sector in Romania has experienced remarkable expansion in the last 16 years, becoming one of the most dynamic segments of the food industry. Available financial data show...

Intimate Roundtable Conversations

• HoReCa industry leaders analyzed the results of 2025 and highlighted the main trends for 2026. In the last year, consumer behavior in HoReCa has experienced significant changes: they react faster to what...

Black Friday Consumer Trends 2025 – MKOR Study

• The end of Black Friday impulsiveness: 9 out of 10 Romanians meticulously plan their purchases, with an average budget of 2046 RON. Bucharest, October 29, 2025 – The image of the buyer chaotically browsing through offers...

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