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consumer behavior

Global price hikes transform the Easter meal

• The Easter meal, a symbol of joy and family reunion, carries an increasingly visible economic footprint this year. Recent data analyzed by the consulting company Frames, based on information...

Romanians increasingly stressed by price increases and uncertainties, shows an iSense Solutions study

• Romanian consumers' stress has reached alarming levels, fueled by continuous price increases and geopolitical tensions, with visible effects on purchasing behavior, reveals the latest study conducted by...

YouGov Study 2026 – Romanian Consumer Behavior

• The recent study conducted by YouGov Shopper reveals a profound transformation in the behavior of Romanian consumers of consumer goods. In the current economic context, marked by technical recession and heightened budgetary pressure,...

Top 10 trends in the food and beverage industry for 2026

• A new report by market analysis specialists at Innova Market Insights highlights the most influential trends that will shape the food and beverage sector in the coming year...

Euromonitor Study: Global Consumer Trends in 2026

• Data analytics company Euromonitor International has published its annual report on the most important global consumer trends for 2026. Euromonitor International's annual report identifies four global trends that highlight...

Black Friday Consumer Trends 2025 – MKOR Study

• The end of Black Friday impulsiveness: 9 out of 10 Romanians meticulously plan their purchases, with an average budget of 2046 RON. Bucharest, October 29, 2025 – The image of the buyer chaotically browsing through offers...

Global snack market – Euromonitor International analysis

• The global snack market continues to grow, reaching $693 billion in retail sales in 2024, according to Euromonitor International. The expansion is supported by changes in global economic dynamics and...

Plant-Based Foods Market in Europe: Inflation and Changes in Consumer Preferences Drive Growth

• The plant-based food sector is in a period of transformation, with positive developments in some segments and stagnation or even declines in others. According to GFI Europe's analysis of data...

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