• Ioana Romanescu, entrepreneur and founder of Cupcake Philosophy, joins the international network of Debic ambassadors, the brand of dairy products intended for professionals in the top 3 worldwide.
• Collaboration with Debic represents international recognition for the confectionery and pastry industry in Romania.
Pastry Chef Ioana Romanescu graduated from the prestigious pastry school, Le Cordon Bleu in Paris. She is the first graduate from Romania of the "Pastry Innovation & Wellness" Program within the Institute, designed to offer a culinary education that emphasizes innovation and creativity.
Since 2014, Ioana Romanescu owns Cupcake Philosophy, a business that has exceeded 1 million euros in turnover in the 8 years since its establishment, and has more than 200 elegant and innovative desserts in its portfolio.
In 2016, Cupcake Philosophy was the supplier of the 2016 Sports Wedding of the Year, as well as two of the weddings named as "Best Weddings" in 2017.
Also, in 2022, Ioana Romanescu was named "Best Pastry Chef" at the Horeca Women Awards Gala and received XNUMXnd place in the same category, at the Horeca Awards Gala.
Pastry Chef Ioana Romanescu is currently a trainer and mentor for those who want to specialize in the art of desserts, supporting training courses in the HoReCa industry and contributing to the development of the next generation of confectioners and pastry chefs.
The essence that is at the foundation of Cupcake Philosophy, the quote that inspires Pastry Chef Ioana Romanescu can be found in the column "About us" from the website of the dessert creator: "I've learned that people will forget what you said, they'll forget what you did, but they'll never forget how you made them feel."
World recognition for the confectionery and pastry industry in Romania
About this new recognition of her talent Pastry Chef Ioana Romanescu states: "I totally agree with the motto Therefore, «Made for the hands of professionals», which I had the joy of discovering during my studies at the Le Cordon Bleu Institute, when I tested the brand's products for the first time.
I realized that professionalism is a value we share and since then I have remained faithful to Debic products for all my creations. I believe that unforgettable desserts are built with quality ingredients, and in Debic I found not only a representative for everything that means top quality, but also a reliable partner.
I am honored that they chose me to be part of their Brand Ambassador family of world-renowned Pastry Chefs. It is a confirmation of the quality of work behind everything we have built and of course the professionalism at the hands of my entire team",
The decision to appoint Ioana Romanescu as a Debic ambassador - in order to promote quality products among confectionery and pastry professionals in Romania - was determined by the modern and elegant concept that Ioana practices in confectionery, as well as her experience as an entrepreneur.
Natalia Marchuk, International Account Manager Debic states: “We admire Ioana's creations because they are complex and very balanced at the same time. They are elegant and visually appealing, but without overwhelming you. In addition, Ioana has a solid background behind her concept and business model. All these are examples that confirm Ioana's unique talent and that led us to choose her as Brand Ambassador in Romania".
Promotion of quality products
Through this collaboration with Ioana Romanescu, Debic wants to promote quality products among confectionery and pastry professionals in Romania, but also to better know the needs of the local industry:
"We have a very well-developed community of ambassadors all over the world, and Ioana Romanescu is the first Debic Ambassador in Romania. We really wanted to work together and we believe that this collaboration will give Ioana access to our global community of ambassadors by sharing experiences, best practices, inspiration and motivation.
Also, the collaboration with Ioana in Romania will allow us to be closer to the Romanian confectionery industry, to the community of Romanian pastry chefs and confectioners and to better adapt to their requirements and needs", stated Natalia Marchuk, International Account Manager Debic.
Debic – main sponsor of the Pastry World Cup
With a history of over 100 years, Debic, one of the brands FrieslandCampina, offers products that are recognized worldwide by famous chefs, pastry chefs and bakers. Debic is also the official sponsor of Coupe du Monde de la Patisserie (Pastry World Cup), where state-of-the-art dairy products are presented, including creams, traditional and specialty (technical) butters, cream cheese, ready-to-use dairy desserts, ice cream and milk.
Article and photo source: Press Release, www.cupcakephilosophy.ro.
Article written by Gabriela Dan, Editor of Arta Albă
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