• Pan Food SRL, the Sibiu-based manufacturer with a solid tradition in Romanian sweets, recently launched an innovative version of the famous LICA wafer: the version without added sugar.
After almost a year of research, testing and recipe adjustments, the company offers consumers a product that retains the classic flavor, but aligns with current needs for balanced nutrition.
LICA wafers have been part of the Romanian taste landscape for many years. Many associate them with childhood memories, being an affordable, crispy and flavorful product, manufactured entirely in Romania, in Sibiu County. Pan Food, a company with 100% Romanian capital founded in 2001, started with homemade chocolate and expanded the range with various traditional specialties. The launch of the sugar-free version is a logical step towards innovation, without giving up the essence of the brand.
The team worked hard to find the perfect balance: the unmistakable taste of classic wafers, but with a composition adapted to the modern consumer. The result is a delicious snack, rich in fiber and sustainable in terms of ingredients.
What makes the new wafers really special?
The main nutritional asset is the high fiber content. These contribute to healthy digestion, help maintain a stable blood sugar level and provide a feeling of satiety for a longer period. Fiber is essential in the contemporary diet, where many Romanians face an insufficient intake, and transforms a sweet into an option with real added value.
The cocoa used comes from Rainforest Alliance (RA) certified sources, an international standard that ensures sustainable agricultural practices, biodiversity protection, decent working conditions for farmers and full traceability. Similarly, the palm oils are RSPO (Roundtable on Sustainable Palm Oil) certified, guaranteeing that they do not contribute to illegal deforestation or negative environmental impact.
These certifications show Pan Food's commitment to quality and responsibility – a sweet that does not compromise either health or the planet.
The target consumer of the LICA Sugar-Free assortment
The product is aimed at a wide audience:
- People with diabetes or prediabetes who want to enjoy an occasional sweet treat without additional worries.
- Those who follow low-sugar diets or want to reduce their daily consumption.
- Parents looking for more balanced snacks for children.
- Athletes and active people pay attention to the composition of their food.
- Everyone who appreciates quality local products.
The sugar-free market is constantly growing at European and Romanian levels, reflecting a greater awareness of health and prevention. Pan Food responds to this demand with an authentic Romanian product.
Supporting the local economy
Choosing a product made in Romania, like LICA Fără Zahăr, has a concrete impact: money stays in the economy, jobs are created and supported locally, and local innovation is encouraged. Pan Food demonstrates that Romanian producers can achieve international standards, combining tradition with modern techniques and responsible ingredients.
For retailers, placing such a product on shelves represents an opportunity to diversify the offer with quality local options, which generates loyalty and repeat sales. For consumers, each purchase becomes a gesture of support for the community and a better lifestyle.
LICA Sugar Free proves that a sweet can be a smart and delicious choice at the same time – without compromising on taste, but with major pluses in terms of health and sustainability. If you are looking for a crunchy and flavorful snack that respects both Romanian tradition and modern concerns, it is worth trying.
About Pan Food SRL – The producer from the heart of Transylvania
Pan Food SRL is a 100% Romanian company, founded in 2001 in Sibiu by engineers Ioan Stânea and Gheorghe Pristavu. Starting from their childhood passion for homemade sweets, the two entrepreneurs developed a business that has today become one of the reference factories in the Romanian food industry.
Initially, production took place in rented premises in Sibiu. In 2007, the company inaugurated its own modern factory in the P2 Industrial Park in Șura Mică, Sibiu County. Today, the production unit exceeds 3.000 sq m and combines advanced technology with traditional craftsmanship.
Pan Food specialized in traditional Romanian sweets, developing over time strong brands such as LICA (wafers), Panga (the childhood bar), Nuga Cindrel, biscuit salami and a wide range of assorted cakes. The LICA brand quickly became a trusted name for millions of Romanians, being associated with the crispy and creamy taste reminiscent of childhood.
With approximately 100 employees, Pan Food is a successful example of local entrepreneurship. The company continuously invests in innovation, quality and sustainability, the latest proof being the launch of wafers LICA Sugar Free, the product that manages to combine long-standing tradition with the current demands of modern consumers.
Located in Sibiu County, Pan Food actively contributes to the development of the local economy and proudly promotes authentic Romanian products, demonstrating that the Romanian food industry can successfully compete at the highest level.
Article written by Gabriela Dan, Editor-in-Chief Arta Albă
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