Bakeronline.ro, the first platform in Romania that offers the opportunity for small and medium-sized businesses in the bakery, confectionery and chocolate industries to go online for FREE
The Bakeronline.ro platform offers the opportunity for small and medium-sized businesses in the bakery, confectionery, pastry and chocolate industry to go online for FREE - in just 72 hours - and thus reach their consumers in a professional way, respecting the rules of physical distancing .
This project meets the needs of manufacturers in the profile industry, whose shops or laboratories have been closed or have restricted their activity due to the pandemic. The bakery-pastry and confectionery industry is very poorly digitized, although it provides essential products for consumers around the world.
Puratos Romania, one of the most important global players in the production of raw materials for the bakery, pastry and confectionery industry, launches for the first time in Romania, the virtual platform www.bakeronline.ro, following a successful model from Belgium.
What producers earn
The Bakeronline platform comes with a multitude of benefits. Facilitate inventory planning and management, while reducing losses – each manufacturer will be able to more easily manage their orders and react to fluctuations in product demand. Businesses that sign up to the platform also benefit from information on how to manage an online store, as well as promotion and marketing consulting.
ZERO costs until August 31st
Until August 31, everyone who signs up to the platform has zero running costs. After this date, the costs of the bakeronline online store will be 200 lei per month. Currently, 5 locally and nationally renowned businesses from Bucharest, Brașov, Baia Mare, Cluj-Napoca and Craiova are already registered on the platform. Is about:
• Ciprian Zobuian – one of the most successful artisan patissier-chocolatiers in Romania, known for his food truck with profiterile and cannoli, present at major festivals, but also for the chocolate courses he supports
• Aura Tobescu – artisan chocolatier, the first Romanian to participate in the Salon du Chocolat in Paris, founder of Chocolatist, with a workshop in Brașov.
• Giropa Bakery - family business from Baia Mare, established in 1994, known and appreciated among the community for Pita Moroșană but also the specialty of the house - cheese and raisin cake.
• Brutaria Ioasim – family business, established in 2001 in Cluj-Napoca, which emphasizes the quality of ingredients used in locally specific products, loved by consumers, such as Baigli Spic
• Patibona – a family business with a 20-year tradition, a confectionery chain from Craiova, with products made with great care and dedication by passionate confectioners.
What the end customer gains
This approach is also new for consumers who are not used to the idea of buying bread, chocolate or cookies online, given that the choice of these products is an extremely emotional one. The advantage of going online for the final consumer is the fact that they have access to more information about the products they order - they can see the entire offer and variety "exposed" online, they can learn more information from the description of each product, they can learn about the allergens in composition and may be more receptive to the promotions offered by each manufacturer. At the end, they have the option to pay online and choose whether to pick up their order or opt for home delivery.
About Bakeronline
Bakeronline is a Belgian technology start-up partner of Puratos Group, continuously expanding in France, Holland, Germany, Spain, Chile and Costa Rica. Its mission is to make e-commerce accessible to food artisans (pastry chefs, bakers, chocolatiers, confectioners). Practically, with Bakeronline technology, you can quickly build a fully functional online store (with online payment method and management of sold products) in just 72 hours after sending the documents, you are also provided with an offline communication kit (visuals ready layouts that you can print around the store to signal that you sell online), your products are uploaded to the shop with pictures and descriptions and you also receive online training from the team so you know how to manage it yourself further .
Bakeonline.ro launches the challenge "Bring it online!"
Along with the launch of bakeronline.ro, Puratos also launches the "Bring it online" challenge, encouraging Romanians from all the cities of the country to encourage their favorite confectionery, patisserie, bakery or chocolatier to go online, with a virtual store on the platform bakeronline and expand its product delivery channels to the community.
About Puratos
is one of the most important global producers of innovative raw materials, with expertise in finished applications for the bakery, pastry and chocolate industry. The company was founded in Belgium in 1919, with headquarters in Brussels, has over 9000 employees in 71 countries, owns 63 production units and 88 innovation centers, offering customers qualitative and nutritious ingredients adapted to local requirements. Puratos products are sold in over 100 countries.
Puratos Romania offers raw materials for the food sector and specialized services to its customers in the industrial, craft and retail sectors through a network of 12 branches nationwide and through the two innovation centers, in Bucharest and Cluj-Napoca, intended for product testing and innovative ingredients. The company was founded in 1995, in Bucharest, currently having a production unit in Ilfov county, with three distinct production lines (margarine line, line of mixes for pastry and bakery, respectively a line for fruit fillings, creams based on water and glazes) and 150 employees. Puratos Romania is one of the main players in the ingredients sector for the food industry, with an extensive product portfolio, including active and inactive yeasts, sprouted and infused cereals in liquid yeast, Belcolade Belgian chocolate, fruit fillings, glazes, fine creams for desserts.
Through this platform, the company aims to gather a community of over 100 producers who have active virtual stores and generate sales of at least 1 million lei by the end of the year. The initial investment in the platform is over 30.000 euros. "Certainly, it is a project in which we have invested and we will continue to invest not only this year. A long-term commitment is needed to support the industry to adapt to < >”, explained Gabriela Bereș, Regional Director of Central and Eastern Europe in the Puratos group.
