the Romanian consumer
LICA – Romanian wafers that combine tradition with a healthy lifestyle
• Pan Food SRL, the Sibiu-based manufacturer with a solid tradition in Romanian sweets, recently launched an innovative version of the famous LICA wafer: the version without added sugar. After almost a year of...
Kandia reinvents itself
• The Romanian confectionery market is going through a period of profound transformation, driven by both global economic pressures and changing consumer preferences. In this complex context, Kandia Dulce announced a...
Hospitality Culture Institute Study: Romanians go out to restaurants less often and consume less. The average bill decreased by 13% in 2025
• Bucharest, March 12, 2026: The restaurant and food services market in Romania is estimated at approximately 7,8 billion euros in 2025, but consumer behavior indicates a clear change: Romanians are going out more...
Trends in Romanian food consumption: between financial prudence, health and sustainability
• In the context of a challenging economic landscape, Romanian consumers are adjusting their purchasing behaviors, emphasizing the balance between affordable prices, quality and sustainability. According to a study conducted by PwC,...