• Following the ancient tradition of Italian pastry, in 1998 the brand Decora was born, a business of the De Luca family, from Salerno Italy.
• Its members were based on over forty years of experience in the sector of pastry equipment and Ho.Re.Ca.
Decora - a family business
Following the ancient tradition of Italian pastry, the Decora brand was born in 1998, a business of the De Luca family, from Salerno Italy. Its members were based on over forty years of experience in the sector of pastry equipment and Ho.Re.Ca.
Carlo De Luca was the one who then sensed the need to make available to the public passionate about the art of pastry and confectionery a range of professional utensils with more affordable prices, for the preparation and decoration of desserts. Until that moment they were intended only for professionals in the field.
Over time, Carlo De Luca was joined by his children Pietro, Margherita and Serena, who, with great passion, transmit and carry on the values of the company.
Carlo De Luca reveals to us in the following what were and are the values of the De Luca family, put into practice day by day, through teamwork under the Decora Brand, values that led them to success.
Passion: Prepare with Love!
,, We know that the main ingredients in pastry and confectionery are Love and Passion.
That's why we make our experience available, to offer quality products that support confectioners or that inspire in the creation of small or large works of art, sweet and tasty."
Creativity: Research and Development
,, The research and design activity of our products is based on an experienced and creative team, concerned with market requirements, but also with guaranteeing high quality standards.
In this sense, we also rely on the support of the testing laboratory at our headquarters, where all products are tested, so that we can be sure that we offer a complete and safe range of practical and professional solutions, guaranteed by the formula < > and through our brand, Decora."
Responsibility: The customer first!
,, The basis of our company's policy is constant attention to customer requirements.
The Decora team is competent and available, able to deal with any type of request in the shortest possible time.
The Decora warehouse, automated and continuously supplied, allows the processing of orders in a short time and respecting the traceability of each individual shipment."
Communication: Permanent contact with customers
,, Decora's communication department is young and creative. It uses an on-site kitchen and photo studio for courses, video tutorials and step-by-step recipes.
Thus, our colleagues are careful to promote the products and the Decora brand on the Internet. At the same time, they also ensure a strong presence on social networks, through which they manage to develop that empathy that connects the company to its own consumers."
Green heart: We protect the environment
,, In the spirit of respecting the environment, we are dedicated to the policy of limiting waste and consumption. For this purpose, we installed a photovoltaic system at the company's headquarters which, producing clean energy, also reduces the impact of carbon dioxide emissions by over 10.000 kg per year.
Even our products have a "green heart" because the plastic ones, including the packaging, are made from recyclable materials. For printing the Decora packaging, we use inks with vegetable pigments, being therefore careful, on the one hand, to protect the environment and, on the other hand, to the safety of the packaging of products intended for contact with food."
Decora brand products
Today the Decora brand has been active for 23 years, is present and known in over 32 countries and brings together over 2000 products intended for both professionals and amateurs passionate about white art.
Currently, sub the Decora brand are produced and marketed:
- A multitude of basic utensils intended for the pastry, confectionery and chocolate sector. Thus, the range includes stainless steel stirrups, spindles (rollers), graduated vessels, sieves, spatulas of various shapes, bags, special utensils, up to the special professional molds made of polycarbonate, intended for the chocolate industry.
- Another important category of Decora products represents it aluminum or silicone baking forms, in different models and sizes, cutters, the templates for decoration, food dyes and sugar decorations or sugar paste.
,,The Decora product range is very complex and was created by the De Luca family starting from the idea of making it easier and guaranteeing users (professionals or amateurs/enthusiasts) the achievement of special results, both in the process of preparing desserts and in the creative phase of decorating them," he told Arta Albă, Mihai Todor, sales director of the Cofetarul Isteț Brand from SC Nova Pan.
"We are very satisfied with the quality-price ratio of Decora products. When I say this, I mean both the feedback I have from our customers and my conclusions as an amateur user of Decora products. For this reason, Decora Italia products can be found in our online store, https://www.cofetarulistet.ro/marci/decora, which can also be purchased directly from our store in Brașov", Mihai Todor emphasized.
"The Nova Pan company has been collaborating with Decora Italia since 2010, as an authorized distributor for Romania. The more than 10 years of good collaboration represent, I think, an additional proof of the seriousness of this company and the quality of their products, given that we select our suppliers very carefully", pointed out Gabriela Poteraș, deputy director of SC Nova Pan.
Article written by Gabriela Dan, Editor of Arta Albă
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