• Cookies have always been a constant presence in confectionery and bakery — familiar, versatile, and easy to integrate into any offering. It is precisely this simplicity that has transformed them into a stable and profitable category.
Today, however, even this well-established segment is undergoing a transformation, under pressure from costs and changing consumer preferences. Rising cocoa prices are directly affecting margins, while customers are looking for products that not only offer pleasure, but also a certain balance.
For professionals, the challenge is no longer just to maintain quality, but to remain relevant in an increasingly dynamic context.
Where market pressure becomes opportunity
Few ingredients reflect today's reality better than cocoa. Price volatility impacts production costs, especially in high-volume categories like CookiesCPCs.
At the same time, the way consumers view desserts is evolving. It's not about giving up, but about choosing: less sugar, cleaner formulas, products that offer a pleasant experience, but also a sense of balance.
This dual pressure — economic and consumer — opens up new directions. The supply of Cookies it must be redesigned so that it remains cost-sustainable and, at the same time, relevant to today's consumer.
Dawn Foods: From Insight to Actionable Solutions
In this context, Dawn Foods transforms market trends into concrete solutions, easy to apply in the laboratory.
By concept Total Cookie Solutions, the company proposes a new generation of mixes for Cookies, developed to simultaneously respond to cost challenges and new consumer demands.
The cost-optimized chocolate cookie mix helps manage the impact of rising cocoa prices while delivering the rich taste consumers expect. Made with Rainforest Alliance certified cocoa, it ensures consistency and supports responsible sourcing.
In addition, Dawn introduces two mixes of Cookies with reduced sugar content (plain and chocolate), with 30% less sugar than similar products in the portfolio. Palm oil-free and designed for an extended shelf life, these solutions directly respond to the need for products for moments of indulgence, but more balanced.
Designed for laboratory reality
Beyond the recipe, performance in daily production remains essential.
Dawn mixes are designed to deliver consistent, reliable results, helping to streamline production processes and reduce variation. Easy to use and adaptable, they integrate naturally into existing workflows, regardless of the size or type of business.
Their versatility allows the development of a wide range of products: from Cookies classics, to premium, stuffed or seasonal reinterpretations — without complicating the production process.
As Marie Frigo, Category Marketing Manager DRY at Dawn Europe & AMEAP points out:
"Cookies remain one of the most versatile and profitable categories in the industry. With the right solutions, they can also become one of the most adaptable."
More than a mix: a complete approach
The concept Total Cookie Solutions goes beyond individual products. It's an integrated approach, which includes mixes, bases, fillings, inclusions and decorations — everything needed to build a coherent and differentiated offering.
This flexibility allows for range expansion, rapid adaptation to trends and the development of value-added products, while maintaining production efficiency.
Pampering, but with balance
Low-sugar mixes are part of the portfolio Dawn Balance®, which reflects the company's commitment to solutions Better-for-You.
Since 2021, this portfolio has grown by 44,5%, with the goal of achieving 50% growth by 2025. The focus is on smart reformulation — reducing sugar, sodium, and fat — without compromising on taste and texture.
For professionals, this means an offer better aligned with current consumer expectations, while preserving the essence of the product: the pleasure of taste.
A partner for what's next
In a context where cost efficiency and consumer expectations are rapidly evolving, choosing the right partner becomes essential.
Through the She's Next Total Cookie Solutions, Dawn Foods provides the tools needed to adapt offerings, innovate and remain competitive — in one of the most important categories in the industry.
Discover Total Cookie Solutions from Dawn Foods – Mixes, fillings and decorations. For a complete offer, visit: www.dawnfoods.com/cee/products-and-solutions/total-cookie-solutions
Article by Dawn Foods
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