On October 21, 2020, AFI Mall opened in Brașov. The commercial complex in the center of the country is developed on 3 floors and overlooks Tâmpa, one of the tourist symbols of Brașov. Thus, AFI Brașov will become a point of attraction for many city residents and tourists.
More than 100 national and international brands are present in AFI Mall Brașov, including companies that offer confectionery and gelato products to consumers. On AFI Mall website two brands are mentioned in the "Dessert" category: Gelateria Gioelia Cremeria and Cofetăria Zoomserie.
Gelateria Gioelia Cremeria (former Emilia Cremeria) produces and sells artisanal ice cream. The gelato products are always fresh, natural, without hydrogenated fats and artificial colors. Ice cream creamy, with ingredients from local producers and different flavors, prepared according to traditional Italian recipes. Thus, this dessert becomes hard to refuse when the windows are so colorful and pleasantly decorated.
Confectionery Zoomserie has in its portfolio cakes, tarts, cookies, macarons, chocolate and ice cream. With a tradition of almost 40 years, Zoomseria has continuously evolved in terms of the variety of products, recipes, sales spaces, promotion methods, etc. The company was established in the Thessalloniki area, so the desserts they have Greek influences, liked by Romanians.
In addition to the two brands mentioned above, consumers can also enjoy sweet products at the Italian restaurant Prato or at the restaurant with a Romanian specialty Sergiana. In a short time, it will open its doors and MOO Gelato Brasov – artisanal ice cream.
In conclusion, consumers have a variety of desserts to choose from. After a few hours of intense shopping, sweet products are a perfect option for increasing energy levels. The commercial complex inaugurated in the civic center of Brașov will be a real opportunity to round off the receipts for the brands that have chosen to market their products here. The last few months have not been the happiest for many entrepreneurs, so opening a point of sale in a crowded space can be an advantage over the competition. In addition to the visitors and employees of the mall, another important customer segment is made up of the people who will work in the office park built above the shopping center (15.000 sq m).
