• Bucharest, December 16, 2025 - Puratos Romania celebrates 30 years of activity on the local market and ends the year with an estimated turnover of approximately 55 million euros, up 12% compared to the previous year.
The result confirms the company's resilience in a difficult economic context and reinforces its strategy to invest in expanding production capacities and diversifying its portfolio. For 2026, Puratos estimates a similar turnover evolution, as a year of strategic consolidation.
In the medium term, Puratos aims to reach up to 2030 the threshold of 100 million euros in turnoverThe company's strategy aims to consolidate its leading position in the bakery and pastry industrial segment, but also to accelerate development in the category of ready-to-use fillings and creams, produced in Romania and exported to the region.
"Puratos Romania has spent 30 years alongside specialists in the field, bringing innovation, technology and real partnership. This year we are not just celebrating the past, but we are opening a new chapter: with investments in capacity, sustainability, team and solutions adapted to the Romanian taste and market needs. We are committed to continuing to be a reliable partner for the local industry, to inspire quality crafts and to contribute to the sustainable development of the food industry in Romania", stated Gabriela Bereș, Managing Director CEE Puratos Group.
Three decades of transformation for the local food industry
Puratos started its activity in Romania at the end of 1995 – beginning of 1996, during a period of accelerated transformations in the food industry. From a team with a portfolio focused on bakery solutions, the company has today grown to an organization of over 157 employees in production, sales, R&D, logistics and support, a modern factory in Tunari with four production lines, two innovation centers in Bucharest and Cluj, two Bakery School Romania trade schools and a network of over 2.000 active customers, from independent artisans to large industrial manufacturers and international chains.
The evolution of the portfolio reflects the transformations of the industry: if in 1996 Puratos was present mainly through bakery mixes, improvers and technical solutions for flour, today the company fully covers the bakery, pastry and chocolate segments, offering fruit fillings, ready-to-use creams, Belcolade Belgian chocolate, naturally fermented products, plant-based solutions and advanced enzyme-based technologies for reducing gluten or sugar in finished products.
Puratos has not only been a supplier of ingredients, but a transformation engine for the local industry, contributing decisively to the professionalization and modernization of the Romanian bakery and pastry industry. The company has introduced state-of-the-art technologies, international know-how and a partnership model based on innovation and education, from the first sourdoughs and natural fermentation solutions to plant-based products and sustainable chocolate.
Puratos Innovation Hub, the platform where the food solutions of the future are born
The company is connected to the global network of Puratos Innovation Centers and operates locally, in its center of excellence. Puratos Innovation Hub, own research and development projects, as well as optimizing ingredients and processes for fillings and creams adapted to local and regional tastes. The company is already working on solution developmentDo you functional, sugar-free, with fermented ingredients and products made predominantly with Romanian raw materials, in line with consumer preferences and international trends. Through the Innovation Hub, Puratos aims to create a collaboration platform between the bakery, pastry and confectionery industry, academia and the expert community, a space where science, creativity and practice meet to develop the food solutions of the future: healthier, more nutritious and more sustainable.
Sustained investments in infrastructure, education and innovation
During these 30 years, Puratos has directed over 25 million euros in Romania towards infrastructure, equipment, educational projects and innovation programs. A constant strategic pillar is professional training, through Bakery School Romania, as well as cultural and community projects, such as the anthropological study on the symbolism of bread among Romanians. In the social and educational area, Puratos supports initiatives that promote inclusion and skills development in the food industry and develops partnerships with Romanian fruit farmers to strengthen local supply chains.
All new processes and investments are aligned with global sustainability goals: energy efficiency, waste reduction, minimization of water consumption and packaging optimization. Puratos is investing in green energy, reducing CO₂ emissions and expanding its plant-based product portfolio, with the goal of achieving carbon neutrality by 2030.
"Three decades of activity have shown us that success in this industry is built through continuous investment in innovation, deep consumer understanding and sustainable partnerships. Our portfolio is the result of close collaboration with bakers, confectioners, chocolatiers and industrial manufacturers, and our ambition is to continue developing products adapted to local taste and global trends."", stated Gabriela Beres, Managing Director CEE Puratos Group.
Puratos has contributed significantly to the professionalization of the Romanian bakery and pastry industry, introducing new technologies, international know-how and a collaboration model oriented towards innovation and education.
About Puratos
Puratos is an international group offering a complete range of innovative food ingredients and services for the bakery, pastry and chocolate sectors. The group is present in more than 100 countries and is headquartered in Belgium, having been founded in 1919. Puratos aims to create innovative food solutions that promote the health and well-being of people around the world.
Puratos Romania is one of the main players in the ingredients sector for the food industry, having an extensive portfolio of raw materials for the food sector and specialized services offered to its customers in the industrial, craft and retail sectors through a network of 6 branches nationwide and through the two innovation centers, in Bucharest and Cluj-Napoca, intended for testing innovative products and ingredients. The company was founded in 1995, in Bucharest, currently having a production unit in Ilfov county, with four distinct production lines and 157 employees.
For more details visit www.puratos.com.
Article source: Press Release
Read on White Art and: Puratos: 30 years in Romania and a vision oriented towards the future of bakery and confectionery
