consumer behavior
Texture optimization: the trend redefining innovation in the food and beverage industry
• In an era where consumers demand more than just good taste from the products they purchase, optimizing texture is becoming an essential goal for food and beverage manufacturers. It is not just a...
Ice cream, an emotional treat: how Romanians see the cool dessert, according to a market study
• In any season, ice cream is not just a refreshing dessert, but an emotional companion that evokes relaxation, joy and moments of pure pleasure. A recent market study, conducted by the agency...
Trends in Romanian food consumption: between financial prudence, health and sustainability
• In the context of a challenging economic landscape, Romanian consumers are adjusting their purchasing behaviors, emphasizing the balance between affordable prices, quality and sustainability. According to a study conducted by PwC,...
Precision Fermentation Ingredients Market, Growing Spectacularly Estimated to Reach $36,31 Billion by 2030
• As sustainability becomes a global priority, precision fermentation is redefining several industries through innovative ingredients. The global precision fermentation ingredients market is poised to record...
Südzucker's "Sweet Trends 2025" report: choosing natural in the spotlight
• The "Sweet Trends 2025" report by Südzucker, one of the leading companies in the European food industry, highlights consumer preferences for processed foods and beverages. Based on...
Trends in the plant-based pastry and confectionery sector
• In recent years, the vegan pastry and confectionery sector has experienced impressive growth, fueled by growing consumer interest in healthy, sustainable products without ingredients of...
Consumer profile in Romania in 2025 – NielsenIQ study
• In 2025, the fast-moving consumer goods (FMCG) market in Romania is going through a transformation phase, shaped by a consumer increasingly attentive to the quality-price ratio, but willing to invest in products...
The Romanian ice cream market is growing
• The Romanian ice cream market is going through a period of notable expansion, supported by growing demand, diversification of the offer and continuous innovations of producers. With an estimated value of 400...