consumption behavior
State of Snacking – The trends that will shape the future of snacking over the next decade
• State of Snacking™ by Mondelēz International is a global study of consumer trends that examines how consumers make snacking decisions. The fifth annual report reveals…
The need for fresh taste with connection to natural sources
• In consumer trends observed globally over four years, from 2019-2022, consumers show five key preferences. In reverse order, they are: caramel, vanilla, nuts, chocolate and fruit....
Romanians' shopping preferences - Reveal Marketing Research study
• Physical stores remain at the top of Romanians' preferences, according to the data of the latest market study conducted by Reveal Marketing Research. The data indicates that 90% of Romanians prefer to do their shopping...
MKOR study – 38% of Romanians are concerned about their impact on the environment
• A recent study conducted by MKOR reveals that a significant segment of the Romanian population shows concern for the impact on the environment when making purchases. • These consumers are called Consumers...
The impact of the sugar price increase on producers and final consumers
• Sugar, as an important part of the modern diet and one of the common ingredients in baked goods, cakes, breakfast cereals and more, has recently seen significant increases in...
TETRA PAK Index 2023 study – consumers increasingly believe that their health is closely related to that of the planet
• A percentage of 54% of those interviewed take into account the future of the planet when choosing food, and 70% state that products should not harm the environment. Tetra Pak, world leader...
Balancing spending and sustainability: How is consumer behavior changing amid cost-of-living pressures and global warming?
• The current cost of living crisis is putting pressure on consumers' already strained budgets, and climate change is driving them to make more sustainable purchases. The consulting company Ernst &...
ADM reveals flavor and color trends for 2024
• ADM, the world leader in nutrition, has announced its forecast of flavor and color trends that will impact products in 2024. ADM has identified four trends...