Interview with Chef Liviu Preda - Quality products versus premium products

• Quality is never an accident, but the result of considerable effort to create valuable products, both literally and figuratively. But who determines whether a product is quality or not?

Find out what he thinks Liviu Preda about the products, from the video material below.

The topics of discussion were the following:
• How can we define the quality product, respectively the premium product in bakery/pastry? Are there differences between these two notions (quality / premium), what are they?
• What are the characteristics that define a quality product in bakery (bread) / pastry, respectively a premium product?
• How are premium products perceived / appreciated on the Romanian market?
• Can the development of a premium product be a solution for business growth?
• Who determines whether a product is of quality or not? But for premium products?
• Does the Romanian consumer know how to appreciate (or make the difference) between a quality product and a product of lower quality?
• Are Romanians willing to pay more for a quality product?
• Currently, we have noticed that more and more artisanal bakeries have started to open - it is right and with the help of the Start-Up financing program. Is the future of traditional products or of innovative ones?

Interview conducted by Nicoleta Banu, Editor of Arta Albă

Read also the opinion of other specialists - From traditional to avant-garde

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