• The Pantone Color Institute marks its 26th consecutive year of choosing an iconic hue by announcing the 2025 color of the year.
Program Pantone Color of the Year engages the design community and color enthusiasts in a conversation around color, highlighting the relationship between color and culture. Each year Pantone selects a color that captures the zeitgeist ( "spirit of the times" ) global – the color of the year expresses a global mood and attitude, reflecting the collective desire in the form of a single distinct shade.
For 2025, the Pantone Color Institute selects PANTONE 17-1230 Mocha Mousse, a warm shade of brown imbued with a luxurious feel. It envelops us with its presence in a silky embrace with delicious aromas of chocolate and coffee, responding to our desire for comfort.
"In choosing Pantone Color of the Year 2025, we opted for a soft brown shade whose inherent richness and comforting sensory warmth extends even further to our need for comfort and indulgence through the simple pleasures we can give and share with others.” Laurie Pressman, Vice President of the Pantone Color Institute, said in the press release.
Simple and comforting: a temperate and warm shade of brown
Sophisticated and warm, PANTONE 17-1230 Mocha Mousse can be used alone or as a multi-use base, enhancing a wide range of palettes and applications – from minimalist designs to richly detailed designs – across all color-focused industries, accent falling on: indulgence, comfort, harmony and a state of contemplative contentment.
With subtle elegance and sensory richness, the shade of the year 2025, PANTONE 17-1230 Mocha Mousse will allow you to create moments of luxury that can be integrated into your products, extending this sense of indulgence to customers who choose to purchase them.
PANTONE 17-1230 Mocha Mousse color palette
PANTONE 17-1320 Mocha Mousse is a versatile shade infused with sophistication and sophistication that creates a strong color foundation. From the 2025 color of the year, PANTONE 17-1320 Mocha Mousse, five unique color palettes emerge, each conveying a distinctive feeling and mood.
The year 2025 will encourage us to enjoy special moments, PANTONE 17-1320 Mocha Mousse inspiring us to organize experiences imbued with sensory richness that boost personal comfort and well-being: from sweet treats to nature walks, the indulgence of simple pleasures on offer and shared with those around us.
Article and photo source: Pantone Color Institute
Article written by Gabriela Dan - Editor-in-Chief Arta Albă
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