• At Iginio Massari's Alta Pasticceria location in Milan, among the display cases of premium pastry creations, an unexpected drink stands out: a tonic water specially designed to evoke the aromatic profile of the famous panettone.
Named Panettonic, this flavored tonic water is the result of a collaboration between master pastry chef Iginio Massari, his family and the Italian producer Galvanin – a brand recognized for its premium drinks made with carefully selected natural ingredients. His expertise also contributed to shaping the taste Baldo Baldinini, a creator with experience in perfumery and liqueurs, who managed to subtly transpose the essence of the traditional dessert into a liquid, fresh and balanced form.
The aromatic profile is discreet and sophisticated: notes of candied citrus, fine vanilla, warm accents of spices and a botanical base typical of tonic water, all precisely dosed to recreate the specific sensation Panettoneof the artisanal, without slipping into excessive sweetness. Enjoyed simply, the drink offers a refreshing experience; however, paired with a husband – the emblematic cake of the Massari house, with airy whipped cream and velvety texture – creates an elegant contrast: tonic water cuts the richness of the cream and brings perfectly dosed freshness.
Iginio Massari, often nicknamed "Master of Masters" in the world of Italian pastry, it is recognized for its devotion to tradition and its ability to innovate without compromising quality. From PanettoneFrom his meticulously baked cakes, using exceptional ingredients, to this unconventional drink, his creations always bear a distinct imprint of refinement and authenticity.
Panettonic is available in the Alta Pasticceria group's physical stores in cities such as Milan, Rome, Turin, Verona, Brescia and Florence, as well as in the official online store. It can be eaten as is, possibly with a slice of Panettone, or used as a base for festive cocktails – a gin and tonic with festive accents being one of the most inspired combinations.
For those who appreciate unexpected encounters between traditional Italian craftsmanship and contemporary experiments, this tonic represents a small sensory gem – proof that even a refreshing drink can elegantly carry the spirit of haute pastry.
Article written by Gabriela Dan, Editor-in-Chief Arta Albă
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