• Luca reaches the Polish market with his products. Thus, starting on May 21, in Warsaw, the first overseas representation of the Romanian brand opens.
The first location in Poland with bakery products under the Luca brand was opened on May 21, 2024 and is located in Warsaw on Ludwika Waryńskiego boulevard 3A, in the Polna Corner building, right next to the Politechnika metro station exit. The choice of location is justified by the large number of office buildings in the area and the proximity of the university campus.
Luca, via Piotr Wilczyński, the chain's CFO in Poland, announces in a press release that it plans to open 8-10 more locations by the end of this year – both in the center of Warsaw and in other cities. The simigeria will be placed on the street or inside shopping centers.
Luca's offer on the Polish market will include most of the products currently available on the Romanian market.
"We hope that, in addition to the taste of the products, Polish customers will also be attracted by the value for money and the way of communication: casual, positive, humorous, extremely current and youthful", transmit Piotr Wilczyński, the Luca representative in Poland.
Luca was launched in Romania in 2010. The chain is controlled by Romanian businessmen George Adragăi and Cosmin Postole, has a total of about 2.500 employees and is present with about 150 own sales points in Bucharest, Bacău, Galați, Suceava, Vaslui, Botoșani, Pitesti, Brașov, Roman, Constanta, Târgoviște.
Article source: LUCA, Romanian Bakery Chain, Expands to Poland
Article written by Gabriela Dan, Editor of Arta Albă
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