• The chocolate bar segment in Romania registered an 2022% growth volume in 8, returning to the pre-pandemic level.
This growth in the chocolate bar segment, which accounts for 20% of the confectionery market, was driven by consumers returning to the office, with sales of sweet snacks picking up again.
The restrictions imposed by the authorities during the pandemic have influenced consumer behavior in all aspects, and the sweets sector has not been spared either.
Alina Barbu, Senior Brand Manager Nestlé Confectionery states: "The fact that Romanians were forced to stay at home almost immediately led to a decrease in sales of chocolate bars, but sales of tablets and cooking chocolate, such as Nestlé Dessert, increased instantly, in compensation, due to home consumption.
By the end of 2022, the situation had rebalanced: we recorded strong growth especially on the KitKat brand, but also on Lion. And 2023 can be considered a normal year, after the fluctuations of the last three years. Against this background of optimism in terms of consumption, we reiterate the call to consume a little of everything in moderation and, above all, to have a balanced diet and a healthy lifestyle".
How the Romanian population in 2022 gradually resumed its pre-pandemic activities, in terms of the food sector, the company's analysts Nestlé notices a volume increase in sales of chocolate bars. Returning to the workplace after the "work-from-home" period has determined the increase in demand for quick "snacks".
The Nestlé group has been present in Romania since 1995, among the brands in its portfolio are NESCAFÉ, Nespresso, Nesquik, Chocapic, KitKat, Lion, JOE, After Eight, Maggi, Purina or NAN. In Romania, Nestlé also got involved in ecological and social responsibility initiatives.
Article source Agrofood.ro.
Article written by Gabriela Dan, Editor of Arta Albă
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