• Bucharest, April 23, 2026. Puratos, the world leader in raw materials for bakery, pastry, confectionery and chocolate, announces the main trends that will influence these industries in the spring-summer 2026 season. The conclusions come from...

• Bakery products are no longer perceived as just basic foods or small everyday pleasures. For tomorrow's consumers, they become sources of well-being support, a sensory experience...

• Chocolate is no longer just a pampering product, but a complete experience, full of emotion, meaning and story. In 2026, consumers will seek more than just taste: they want interaction,...

• The pastry of 2026 is taking shape at the intersection of pleasure, balance and sensory experience. Consumers are not giving up on desserts, but they are choosing them with increased attention for quality, taste and emotion on...

• In an industry in constant transformation, success no longer belongs only to those who adapt quickly – but to those who can anticipate what's coming. For over 30 years, Puratos has been...

• The new year brings innovations in the confectionery sector, designed to surprise and excite consumers' taste buds. According to Statista estimates, the global confectionery market will reach a value of 619 billion...

• Gabriela Bereș, regional director for Central and Eastern Europe in the Puratos group, gave an exclusive interview to the Arta Albă editorial office. Gabriela Bereș, a graduate of the Faculty of Law, started her career in...

• Puratos elevates the use of the benefits of whole grains in bakery products to a higher level with the help of germination and fermentation processes. Today's consumers are increasingly aware…