• According to the "Consumer Sentiment Romania" study conducted by the market research agency MKOR, the general economic sentiment of Romanians deteriorated steadily from the third quarter of 2023 to the second...

• The Romanian buyer searches, compares, takes advantage of promotions only when they deserve them, changes stores if they find better value, and pays only for what they consider worth the money. In 2026, buying...

• Bucharest, July 1, 2026 - Sustainability has entered the vocabulary of Romanians, but not their shopping cart, given the high percentage of undecided consumers. According to the MKOR Sustainable Consumer study...

• According to the latest market studies on consumer behavior at the national level, in a period marked by pressures on family budgets, shopping has not disappeared from Romanians' routine, but the way in which...

• The snack market maintains its vitality both at European and local level, managing to balance consumers' desire for indulgence with increasingly demanding requirements related to health, convenience and...

• The Easter meal, a symbol of joy and family reunion, carries an increasingly visible economic footprint this year. Recent data analyzed by the consulting company Frames, based on information...

• Romanian consumers' stress has reached alarming levels, fueled by continuous price increases and geopolitical tensions, with visible effects on purchasing behavior, reveals the latest study conducted by...

• The recent study conducted by YouGov Shopper reveals a profound transformation in the behavior of Romanian consumers of consumer goods. In the current economic context, marked by technical recession and heightened budgetary pressure,...