• The Mexican group Bimbo, known for its impressive revenues of more than 20 billion dollars annually, made a second strategic decision on the Romanian market, only one year away from the acquisition of Vel Pitar, the leader of the Romanian bakery market.
This time, the Bimbo Group acquires six bread factories and bakery products from the family of Siminel Andrei, who has been leading the Broadhurst/NCH investment fund for over 25 years, in a transaction valued at over 100 million euros, conformable Financial newspaper.
Asked about this move by ZF journalists, a Bimbo spokesperson confirmed their expansion into the Romanian market and underlined their commitment to providing quality products to consumers, which aligns with their global mission to contribute to a better world Hi. And Siminel Andrei, being together with his family members in the position of the seller, highlighted their joint effort of over 15 years in this bakery sector.
The businessman did not provide specific details of the transaction, preferring to highlight the previous collaboration between Bimbo and the NCH investment fund, which facilitated the acquisition of Vel Pitar a year ago.
It is worth noting that the previous transaction was a moment of major significance, in which the leader of the bakery market in Romania, Vel Pitar, came under the control of the Mexican multinational Bimbo, considered the world's largest business in the bakery sector. And this purchase was also made under the guidance of Siminel Andrei, Vel Pitar being a business controlled until then by the American investment fund Broadhurst, in turn managed by New Century Holdings (NCH Capital).
Article written by Gabriela Dan, Editor of Arta Albă
Read on White Art and: Vel Pitar becomes the property of the Bimbo group
