• The global ice cream giant, Froneri, recently announced that it will take over the European operations of Food Union, which includes the popular Alpin ice cream brand, well-known on the Romanian market.
The transaction, which is subject to regulatory approval, targets all of Food Union's European markets, namely Denmark, Norway, Estonia, Latvia (excluding dairy products), Lithuania and Romania.
According to the official release, the financial details of the acquisition were not made public. Through this strategic move, froneri consolidates its position on the European market, integrating into its portfolio beloved brands from Romania, such as Transalpina and Fulg de Nea, along with other emblematic brands of Food Union.
Soren Lauridsen, Executive Chairman of Food Union, stressed the importance of this transaction: “Froneri is the global benchmark in the ice cream industry and we are delighted that our flagship brands in Romania, such as Transalpina, Fulg de Nea and others, have found a perfect home alongside a truly world-class leader. Under Froneri’s leadership, these brands will gain broader reach and the benefits of a global portfolio and its capabilities, while maintaining the local character and quality that consumers value. We look forward to building the next chapter together.”
About Froneri
Froneri, a company founded in 2016 through a partnership between Nestlé and PAI Partners, operates in over 25 countries and has a turnover exceeding 5 billion euros. With over 12.000 employees globally, Froneri aims to leverage its international experience to increase the visibility and success of the acquired brands, including those in Romania.
This acquisition marks an important moment for the Romanian ice cream market, with the Alpin brand being one of the most appreciated by consumers due to its tradition and quality. Under the Froneri umbrella, these products are expected to consolidate their presence both locally and internationally.
Article written by Gabriela Dan, Editor-in-Chief Arta Albă
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