• 5 to go and Corso, a brand from the Macromex portfolio, announced the start of a strategic partnership in the ice cream category.
The partnership will materialize by launching a mix perfectly adapted to the warm season: Salted Caramel Caffe Latte ice cream. This coffee and salted caramel flavored ice cream brings together the identity, vision and creativity of the two 100% Romanian brands and promises a tasty, intense and refreshing experience.
Starting in May, 1 million Salted Caramel Caffe Latte ice creams will be available on the market, both in the locations 5 to go, as well as in retail networks, for anyone who wants to indulge in a cool, aromatic and energizing product.
"The new product in the portfolio is designed for success and we expect it to quickly enter the summer trends. The original combination of the two tastes is thought to make the ice cream Salted Caramel Caffe Latte different and as accessible as possible. Thank you to our partners from Course, who gave us the opportunity to explore this new area and for the exemplary mobilization that allowed us to launch the product at an optimal time.
Thus, from May, with the entry of the new product into our portfolio and menu 5 to go, customers have more options, and when they cross the threshold of the cafes they can enjoy not only coffee or snacks, but also a delicious coffee-flavored ice cream, the perfect summer dessert", co-founder Radu Savopol told the media 5 to go.
The winning combination: salted caramel and creamy coffee
The collaboration between 5 to go and Corso was inspired by consumers' preference for ice cream and coffee, and Salted Caramel Caffe Latte offers an enticing mix of flavors and textures, combining salted caramel and creamy coffee to create a taste unique to Romania.
"Being on brave ideas and novel combinations of ingredients to diversify the palate is one of our basic desires, excellently realized through this mix not only between ice cream and coffee, but also between two brands defined by dedication and performance, thus being fulfilled prerequisites for product competitiveness and success. We are happy to start this new partnership with 5 to go and we are convinced that it will be included in the list of our soulful and successful projects", added Albert Davidoglu, CEO Macromex.
the new product, Salted Caramel Caffe Latte, created from top ingredients, it is aimed especially at young people, whom it aims to conquer through taste, design, uniqueness and price, thus having the potential to set new trends in the gelato sector.
Article source: Press release
Article written by Gabriela Dan, Editor of Arta Albă
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