Consumption behaviors in Romania
Lesaffre analysis of European trends in the snack industry
• The snack market maintains its vitality both at European and local level, managing to balance consumers' desire for indulgence with increasingly demanding requirements related to health, convenience and...
Global price hikes transform the Easter meal
• The Easter meal, a symbol of joy and family reunion, carries an increasingly visible economic footprint this year. Recent data analyzed by the consulting company Frames, based on information...
Romanians increasingly stressed by price increases and uncertainties, shows an iSense Solutions study
• Romanian consumers' stress has reached alarming levels, fueled by continuous price increases and geopolitical tensions, with visible effects on purchasing behavior, reveals the latest study conducted by...
YouGov Study 2026 – Romanian Consumer Behavior
• The recent study conducted by YouGov Shopper reveals a profound transformation in the behavior of Romanian consumers of consumer goods. In the current economic context, marked by technical recession and heightened budgetary pressure,...
Hospitality Culture Institute Study: Romanians go out to restaurants less often and consume less. The average bill decreased by 13% in 2025
• Bucharest, March 12, 2026: The restaurant and food services market in Romania is estimated at approximately 7,8 billion euros in 2025, but consumer behavior indicates a clear change: Romanians are going out more...
Black Friday Consumer Trends 2025 – MKOR Study
• The end of Black Friday impulsiveness: 9 out of 10 Romanians meticulously plan their purchases, with an average budget of 2046 RON. Bucharest, October 29, 2025 – The image of the buyer chaotically browsing through offers...
Ice cream, an emotional treat: how Romanians see the cool dessert, according to a market study
• In any season, ice cream is not just a refreshing dessert, but an emotional companion that evokes relaxation, joy and moments of pure pleasure. A recent market study, conducted by the agency...
Market study: The economic impact on the lifestyle of Romanians
• A new market study conducted by Reveal Marketing Research highlights how the current economic conditions are profoundly affecting the daily lives of Romanians. According to the results, 84% of participants say that the situation...
