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global trends

Food trends in the age of social media

• In recent years, platforms like TikTok have transformed the way food preferences emerge and spread. Flavors and products like bubble tea, matcha, Dubai chocolate, cottage cheese, pistachio or honey...

Key bakery trends for 2026: between nutrition, texture and taste pleasure

• Bakery products are no longer perceived as just basic foods or small everyday pleasures. For tomorrow's consumers, they become sources of well-being support, a sensory experience...

Chocolate trends for 2026

• Chocolate is no longer just a pampering product, but a complete experience, full of emotion, meaning and story. In 2026, consumers will seek more than just taste: they want interaction,...

Coffee, a key element in attracting customers: An analysis of current trends in the bakery industry

• In the context of an increasingly competitive market, coffee has become an essential factor influencing consumer decisions in choosing locations such as bakery, pastry or sandwich shops. According to research...

Puratos: 30 years in Romania and a vision oriented towards the future of bakery and confectionery

• In an industry in constant transformation, success no longer belongs only to those who adapt quickly – but to those who can anticipate what's coming. For over 30 years, Puratos has been...

Halloween Trends 2025: "Spooky" Sweets and Themed Snacks

• Preparations have begun, and Halloween 2025 promises to be more exciting than ever. This holiday, celebrated with enthusiasm not only in the United States, but also in Canada, Japan, Australia and...

Texture optimization: the trend redefining innovation in the food and beverage industry

• In an era where consumers demand more than just good taste from the products they purchase, optimizing texture is becoming an essential goal for food and beverage manufacturers. It is not just a...

Food and beverage manufacturers face to face with Artificial Intelligence

• Artificial intelligence (AI) is redefining how food and beverage brands approach innovation. From accelerating research processes and rapidly generating creative ideas to producing...

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