own brand
The evolution of private labels in the FMCG (Fast-Moving Consumer Goods) market
• Recent years have brought significant changes in the dynamics of the consumer goods market, and the balance of power between private labels and established brands has been influenced by factors such as inflation, changes...
Why is private label chocolate unattractive to consumers?
• Private label chocolate has seen some market success, but not as much as other product categories. • Despite the increase in daily cart spend, sales of the…
The rise of "own brands" in supermarkets
• Own label brands, produced for large retailers, have grown in popularity across the European Union.Traditionally, the idea of buying 'own label' products in supermarkets - different...