millennial consumers
Consumer profile in Romania in 2025 – NielsenIQ study
• In 2025, the fast-moving consumer goods (FMCG) market in Romania is going through a transformation phase, shaped by a consumer increasingly attentive to the quality-price ratio, but willing to invest in products...
Deloitte study: Millennials and Gen Z in Romania remain concerned about the cost of living
• Young Millennials and Generation Z in Romania are still concerned about the cost of living, but they see Generative Artificial Intelligence as an opportunity for beneficial development. A new study by Deloitte...
VOTED PRODUCT OF THE YEAR 2021 – entries to the competition are open
Every autumn, registrations for the Voted Product of the Year competition begin in Romania. The competition awards innovative products based on three criteria expressed by Romanian consumers in a market study....
Innovation, diversity and natural ingredients on the confectionery and pastry market
The global cakes and pastries market was valued at USD 111,18 billion with a physical volume of 14,6 billion kg in 2017, expected to register a compound annual growth rate (CAGR) of 4,3%...