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consumption behaviors

Changing Romanian consumer behavior in the context of inflation: from impulse to strategic planning

• According to the latest market studies on consumer behavior at the national level, in a period marked by pressures on family budgets, shopping has not disappeared from Romanians' routine, but the way in which...

Puratos announces the main trends in bakery, pastry, confectionery and chocolate for 2026

• Bucharest, April 23, 2026. Puratos, the world leader in raw materials for bakery, pastry, confectionery and chocolate, announces the main trends that will influence these industries in the spring-summer 2026 season. The conclusions come from...

Lesaffre analysis of European trends in the snack industry

• The snack market maintains its vitality both at European and local level, managing to balance consumers' desire for indulgence with increasingly demanding requirements related to health, convenience and...

Romanians increasingly stressed by price increases and uncertainties, shows an iSense Solutions study

• Romanian consumers' stress has reached alarming levels, fueled by continuous price increases and geopolitical tensions, with visible effects on purchasing behavior, reveals the latest study conducted by...

YouGov Study 2026 – Romanian Consumer Behavior

• The recent study conducted by YouGov Shopper reveals a profound transformation in the behavior of Romanian consumers of consumer goods. In the current economic context, marked by technical recession and heightened budgetary pressure,...

Hospitality Culture Institute Study: Romanians go out to restaurants less often and consume less. The average bill decreased by 13% in 2025

• Bucharest, March 12, 2026: The restaurant and food services market in Romania is estimated at approximately 7,8 billion euros in 2025, but consumer behavior indicates a clear change: Romanians are going out more...

Tagatose – the sweetener of the future

• Researchers at Tufts University in the United States have taken an important step towards solving one of the food industry's biggest challenges: reducing sugar without sacrificing...

Top 10 trends in the food and beverage industry for 2026

• A new report by market analysis specialists at Innova Market Insights highlights the most influential trends that will shape the food and beverage sector in the coming year...

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