consumption behavior
Ipsos predictions for 2026: Romanians remain optimistic, but with many reservations and concrete fears
• The Ipsos global study "What Worries the World" and predictions for the new year - perceptions of Romanian consumers after a 2025 considered "bad" by the majority. After a year 2025 perceived extremely negatively by both...
Global snack market – Euromonitor International analysis
• The global snack market continues to grow, reaching $693 billion in retail sales in 2024, according to Euromonitor International. The expansion is supported by changes in global economic dynamics and...
Plant-Based Foods Market in Europe: Inflation and Changes in Consumer Preferences Drive Growth
• The plant-based food sector is in a period of transformation, with positive developments in some segments and stagnation or even declines in others. According to GFI Europe's analysis of data...
Ice cream, an emotional treat: how Romanians see the cool dessert, according to a market study
• In any season, ice cream is not just a refreshing dessert, but an emotional companion that evokes relaxation, joy and moments of pure pleasure. A recent market study, conducted by the agency...
Consumer profile in Romania in 2025 – NielsenIQ study
• In 2025, the fast-moving consumer goods (FMCG) market in Romania is going through a transformation phase, shaped by a consumer increasingly attentive to the quality-price ratio, but willing to invest in products...
Reveal Marketing Research study: Romanians like snacks between meals
• According to a recent study by Reveal Marketing Research, Romanians are big consumers of snacks between meals. • The study aimed to analyze the eating habits and preferences of Romanians regarding...
Regenerative agriculture: more than a food trend
• Today, consumers are increasingly concerned about the impact of the food industry on the planet. With increasing awareness of environmentally friendly cultivation and production methods, responsible sourcing is becoming...
Generation Alpha – consumer profile or what manufacturers need to know about their preferences and priorities
• Generation Alpha - the demographic generation of teenagers - is the first generation born entirely in the 2,5st century, being deeply influenced by the digital age. With approximately XNUMX million members of Generation Alpha...