• The chocolate pralines and desserts for the event were prepared by the famous confectioner Carmela Dragomir, the new Belcolade Cacao-Trace Brand Ambassador.
Puratos Romania, part of the Belgian Puratos group, one of the most important global producers of innovative raw materials for the bakery, pastry and chocolate industry, celebrated the national day of Belgium promoting quality and refinement.
The event took place on July 21, 2021, being organized by the Romanian-Belgian Chamber of Commerce in partnership with the Belgian Embassy in Romania. Carmela Dragomir (Photo), the new Belcolade Cacao-Trace Brand Ambassador, on this occasion launched a range of pralines made with Belgian Cacao-Trace chocolate and presented some special chocolate-based desserts.
The guests could also visit the Cacao-Trace presentation stand, made in the form of a huge cocoa fruit. Each received a pair of Virtual Reality glasses and from an armchair they "virtually" visited a cacao plantation to learn some of the secrets to achieving the exquisite taste of premium chocolate.
Cacao-Trace, the guarantee of good taste
The Cacao-Trace sustainability program, launched by the Puratos Group, aims to raise quality standards in the chocolate industry. Through the actions of this program, Puratos returns a part of the income made from the sale of sustainable chocolate to the farming communities that make a living from cocoa farming.
In Romania, Puratos encourages all confectionery producers, be they confectioners or chocolatiers, to join the campaign by using sustainable chocolate in their recipes, thus supporting cocoa production globally. In addition, they benefit from a premium product, the superior taste of Cacao-Trace beans being guaranteed by an extensive verification and selection process, implemented and supervised by Puratos experts, some of the most reputable specialists worldwide. Thus, only the best quality cocoa beans are transformed into the delicious Cacao-Trace chocolate.
Carmela Dragomir, one of Romania's great confectioners
Carmela Dragomir, one of Romania's great confectioners, winner of numerous world competitions and culinary Olympics, is the new brand ambassador of Belcolade Cacao-Trace. Co-founder of the Delice and Dulcelle brands, she has always promoted quality and refined taste, her business philosophy having a huge impact on the domestic market. Moreover, through its innovative products, it managed to change the perceptions and even the consumption habits of many Romanians.
With the help of chocolate, he was able to create true works of art that delight the senses, proving to be a delight for the taste buds and a real spectacle from a visual point of view. Due to these internationally recognized performances, as well as the values they promote, the partnership with Puratos Romania came naturally. Brand Ambassador Belcolade Cacao-Trace, Carmela Dragomir will continue to promote quality and refinement in Romanian confectionery, now relying on the best raw material.
Puratos, one of the most important global producers of raw materials for the bakery, pastry and chocolate industry
is one of the most important global producers of raw materials for the bakery, pastry and chocolate industry. The company was founded in Belgium in 1919, with headquarters in Brussels, has over 9.000 employees in 71 countries, owns 63 production units and 88 innovation centers, offering customers quality and nutritional ingredients adapted to local requirements. Puratos products are sold in over 100 countries.
