We are consuming more and more pastries and confectionery with fillings, according to a study by Transparency Market Research (TMR). Struts, puffs, croissants, doughnuts, tarts, croissants, pies or cakes are all tastier if they have a quality filling inside, regardless of its texture or flavor. The 5 most popular flavors in the last two years, present in the products launched in Eastern Europe, are chocolate, cocoa, strawberry, cherry or sour cherry, and vanilla.
Europeans are consuming more products with fillers because their lifestyles have changed recently. Among the most important factors are: the concern for a healthy diet, the increased tendency to eat snacks between meals, the desire to test innovative products and flavors, the development of technologies.
Regarding texshift, this can be of several types: with pieces of fruit, paste, with crunchy inclusions or with a creamy texture. The diversity of the range of fillers benefits both producers and consumers.
Moreover, the pastry and confectionery products follow the trends present on the global market, falling recently into one or more categories: natural, traditional, organic, premium, healthy, ethical or snacking.
Fillings with up to 70% fruit content
Company Expertarom Food Ingredients, known under the Cremo Linea brand, offers pastry chefs and confectioners a varied range of fillings, such as: creams based on vegetable fats, ready-to-use (thermostable) creams, creams with a low sugar content, sweet or fruity creams, etc. The fruit fillings are brought together under the brand Patesa and can be used for both pastry and confectionery products, with a fruit content of up to 70%. In November 2019, the company obtained certification for the first organic fruit fillings produced in Romania.
Starting from the current context, where consumers prefer products with fillers and are open to testing innovative flavors, manufacturers should pay special attention to this consumption behavior and take it into account when launching new products.
Also, quality equipment is essential in a patisserie or confectionery, to be able to support the entire production. Nova Pan sells different types of machines for preparing and dosing creams, such as: automatic machines for dispensing creams, machines for dosing or filling injection, bain-marie cookers, machines for pasteurizing creams, hot cream preparation machines with planetary agitator.
