• The global sweet biscuit market is valued at USD 109 billion in 2023 and is expected to grow at a CAGR of 5,8% from 2023 to 2033, according to market research company Fact. MR..
The global market is segmented into plain biscuits, cookies, filled biscuits, chocolate covered biscuits and other varieties on the basis of product type. Of these, the biscuit segment is expected to expand by a CAGR ( Compound Annual Growth Rate ) of 4,4% from 2023 to 2033. Globally, sweet biscuits are the most consumed type of biscuits among people of all ages.
The sweet biscuits market by distribution channel is segmented into supermarkets/hypermarkets, specialty retailers, convenience stores, online stores, and others. The online store segment is forecast to hold a significant market share due to the frequent discounts offered. Moreover, online shopping has become more and more popular in recent years due to convenient home delivery.
It is estimated that the demand of crackers sweet will reach a market value of USD 192 billion by the end of 2033. Analysts expect the growing demand for snacks and the growing retail sector to boost sales of sweet biscuits worldwide, the research firm says.
At the top of consumers' preferences are currently sandwich biscuits, especially among the young generation and children, thanks to the diversified range of flavors. The trend is projected to boost sales of this type of product in the coming period as well.
Convenient and affordable
The retail sector is undergoing significant advancements with increasing accessibility and convenience in purchasing food. This includes popular new methods such as mobile phone shopping and virtual supermarkets. Consumers can buy now crackers sweets from anywhere, with a simple click. And promotions and offers such as "buy one, get one free" packages or discount packs, are expected to further boost sales of sweet biscuits.
However, specialists also point out aspects that could have a negative impact on the profile market. One aspect is consumers becoming increasingly health conscious and trying to reduce sugar intake, which could restrict the growth of the sweet biscuits market.
In addition, fluctuations in the prices of raw materials and high transportation costs can increase the price of the final product, thereby affecting the demand for sweet biscuits. However, these shortcomings can be avoided by manufacturers by reformulating recipes or launching new products adapted to the demands and needs of the market.
Areas of greatest growth worldwide
North America is expected to play a major role in the global sweet biscuits market due to the increasing consumption of sandwich biscuits among the working population. Factors such as changing lifestyles, urbanization, rising income, and availability of an increasing variety of flavors are expected to drive the demand for sweet biscuits in North America.
And for Japan, the demand for sweet biscuits is expected to grow at a CAGR of 3% until 2033. This estimated rise in biscuit consumption, strong distribution channels and the presence of established brands in the Japanese market is expected to boost biscuit sales sweets in the area, and the growth of the premium sweet biscuit sector is also forecast.
An increase in consumer preferences for sweet but healthy snacks at the same time is also being registered in Germany. Sweet biscuit sales in this country are projected to register a CAGR of 4% between 2023 and 2033. In addition, the introduction of a diverse range of new products is further fueling this demand.
Sweet biscuit market in Romania
In Romania, the sweet biscuits market shows a growth trend both in terms of the variety of products offered and in general value, with analysts predicting increases of over 10% in certain segments.
Innovations in product recipe and packaging, diversification of the offer in product segments are the main points supporting this growth, despite the difficult economic context.
Conform RetailZoom, in January - April 2023 compared to the same period in 2021, in Romania the demand for biscuits with cream and for those with toppings was slightly increasing, while the sector of plain biscuits and those of the sandwich type decreased slightly.
At the same time, Romanian consumers remain attentive to the quantity / price ratio, but they are more and more attracted to new products launched, especially those that promise moments of pampering and health benefits.
There is a significant growth in the segment of biscuits perceived as straight "healthy". Thus, more and more producers are launching on the profile market varieties that align with consumer requirements such as: "High in fiber" or "whole wheat", "With cereal and fruit", "With cereal and peanuts", "With oats, gluten free", "Dietetic, whole grains with wheat germ" or "Sugar free".
Article written by Gabriela Dan, Editor of Arta Albă
Read on White Art and: The bakery market in Romania
