• According to an analysis by the digital marketing agency Limitless Agency, by 2025 more than half of Romania's population will use online commerce.
The Southeast European ecommerce market is getting stronger, according to data from the eCommerce Growth Strategies eBook report. For Romania, there was a faster growth than the global average, of 16,6% per year, the forecast being that it will thus reach a total value of 10 billion euros.
According to the report of data and growth strategies for online stores in Romania, made by Limitless Agency, e-commerce will be used by 54% of the country's inhabitants in the coming years. Revenues from the e-commerce market in Romania will reach 7 billion euros in 2023, respectively almost 12 billion euros by 2027.
The local e-commerce market has around 100 online stores that record more than 1.000 orders per day and, based on the digital transformation trends that will define e-commerce, is expected to grow up to three times in the coming years.
Daniel Slavenia, CEO & Partner Limitless Agency, quoted by Mediafax, declares: "Having every reason to develop rapidly, the e-commerce market in Romania will register annual growth higher than the global average, which is 10%. The penetration of the Internet in almost all areas of the country, together with the modern infrastructure of technologies and the simplification of the online purchase process, causes more and more Romanians to order online, including in rural areas, renouncing purchases from physical stores.
Thus, the e-commerce market generated an average revenue per user of over 484 euros in 2022 at the local level, which, by 2027, will increase to almost 900 euros per user. Therefore, in the coming years, Romania will become a landmark on the regional e-commerce map."
The rise of e-commerce
The same report shows that the number of e-commerce users would increase to 10,6 million by 2025, representing almost 54% of Romania's population, and to over 11 million users by 2027. Currently, in Romania, only 45% of Romanians order online, while the percentage of those who order online in the Nordic countries reaches up to 95%.
The highest share of people who shopped online was recorded in the north-west and center regions, although for 2022 those in Bucharest and Ilfov county amounted to a percentage of 58,3%.
For the year 2022, the e-commerce market in Romania was led by the segment Fashion with a figure of 2,63 billion euros (46% of total sales), followed by Electronics with 1,1 billion euros (19% of the market) and Personal and home care, with 885 million euros (15% of the market).
category of Toys, hobby, DIY recorded sales of 590 million euros, representing 10% of the total market, followed by Food with 146 million euros with 2,65% of the market share, Furniture with 125 million euros (2,2%), Music, movies, games with 88,9 million euros (1,5% of the market) and beverages with 32,1 million euros (0,5%).
A percentage of 21% of Romanians ordered online from websites outside the country. Of these, almost a third prefer to buy online from stores in China (27%), while 23% prefer EU member states and 4% the USA. AliExpress ranks second in the list of foreign platforms preferred by Romanians, surpassing the Amazon platform.
Article written by Gabriela Dan, Editor of Arta Albă
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