• The Ion Moș Group, a pillar of reference in the Romanian food industry, recently announced the takeover of the Lucas Bites brand, known for its innovative and healthy mixes dedicated to desserts and bakery products.
This strategic acquisition marks a new step in the group's expansion, consolidating its portfolio in the retail sector and reinforcing its commitment to quality, innovation and family values.
Lucas Bites, founded in 2018, quickly established itself on the Romanian market thanks to its approach focused on simplicity and health. The brand offers natural mixes, without preservatives, colorings or refined sugar, and is appreciated by consumers for its authentic taste and ease of preparation.
Present in large retail chains, such as Kaufland, DM, Dr. Max, Bebe Tei and Farmaciile Tei, but also in over 2.000 HoReCa locations, Lucas Bites has become a popular choice for those who prioritize a balanced diet, without compromise.
An important strategic step
Through this acquisition, Ion Mos Group expands its offer for home consumers, integrating a brand that shares the same principles of quality and innovation. The acquisition of Lucas Bites allows the group to capitalize on its success and accelerate the development of the brand, both locally and in international markets.
Founded in 1992, the Ion Moș Group is a leading player in the food industry, with a presence in over 60 countries. The company operates in three main segments: ingredients and solutions for the industry, products for the HoReCa sector and brands dedicated to individual consumers. With a solid infrastructure, which includes three dry mix factories (some of which specialize in Halal products), a liquid unit and an applications center, the group constantly invests in research and development to meet the demands of the global market.
purchase Lucas Bites reflects the Ion Moș Group's strategy to support and develop Romanian brands with potential, which can bring added value to consumers. In the coming period, the group intends to accelerate the brand's growth, while preserving its essence: healthy, tasty and easy-to-use products, carefully created for quality.
Article source: Press Release
Article written by Gabriela Dan, Editor-in-Chief Arta Albă
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