•The collaboration between Lidl and designer Nikolas Bentel aims to raise funds for charity, with all proceeds from the sale of the croissant bag being donated.
Lidl has collaborated with renowned fashion designer Nikolas Bentel to create a one-of-a-kind item: a limited edition leather bag in the shape of a croissant. This collaboration comes amid the growing popularity of unusual accessories on social media, such as the bag shaped like a bag of chips from Harrods or the Moschino bag inspired by McDonald's. By the way, Nikolas Bentel is also the creator of the viral Pasta Bag.
The bag, named croissant purse, will retail for £50, is made from soft leather and includes a gold zip and shopping basket token, all set into a design that blends the modern style of a clutch with the traditional look of a tote bag. bakery paper.
This launch aims to underline the popularity of Lidl's croissants, which, according to the company's data, are sold at a rate of 122 per minute and are highly appreciated by shoppers. All proceeds from the sale of this bag will be donated to charity.
Photo and article source: https://www.indy100.com/viral/lidl-croissant-bag-nikolas-bentel; https://www.nikolasbentelstudio.com/shop
Article written by Gabriela Dan, Editor-in-Chief Arta Albă
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