• In the world of Italian artisanal pastry, where each recipe bears the imprint of generations and authentic passion, the 110 Bis brand stands out as a true ambassador of traditional craftsmanship.
With an impressive portfolio of 110 varieties of cookies prepare artisanal, exactly "like once" (as it used to be done), this family business in the province of Bergamo is living proof that tradition can not only be preserved, but also reinvented with refinement and emotion. Its slogan – "the power of taste and tradition" – perfectly captures the essence of the brand: a perfect balance between intense taste, freshness and the ancestral values of Italian cuisine.
A family business with 45 years of experience
110 bis is a family business with a history of over four decades in the artisanal pastry sector. The founder Luca Bertoncelli, with 45 years of experience in the field, laid the foundations of this project together with a dedicated team of passionate professionals. The production laboratory is located in Brembate (BG), where it also operates Vanilla Pastry Shop, and the products are prepared daily with top quality ingredients, selected with the utmost care. No artificial preservatives, colorings or synthetic flavors enter the composition of the biscuits – only traditional recipes reinterpreted with delicacy and respect for the raw material.
In November 2025, the brand crosses the online barrier and opens a unique confectionery in Città Alta, Bergamo (via San Lorenzo 8), inspired by a children's story published in 2024 by the Etabeta publishing house – "Kui ei biscotti dell'umore" ("Kui and the Mood Biscuits"), co-written by Luca Bertoncelli and Lella di Marino.
The book tells the story of a child who, one night, has a dream: he imagines he is on the planet 110 Bis, where he meets Centodieci, a little boy like him, who delivers special biscuits by bicycle, capable of improving the mood of those who eat them. The protagonist obtains the recipe for these sweets, but is missing an ingredient, which he will try to find, helped by his mother and his new friend's grandmother.
These two characters make both the book and the place special: they remind us of tradition, of the scent of warm biscuits, freshly taken out of the oven, without giving up on the quality of the ingredients and the taste of a dessert prepared with passion. In the intimate and welcoming space kindly run by Doris Bustamante, visitors are greeted by the intense aromas of chocolate, spices and dried fruits.
110 varieties – 110 unique taste experiences
But what makes 110 Bis truly special is its unique collection of 110 different recipes. cookiesEach variety is prepared by hand, with no two biscuits being identical, offering a diverse palette that covers all tastes: from vegan options, to those with dried fruits, chocolate or even salty variants, perfect for appetizers and snacks.
The brand also celebrates Italy's diversity by including a specialty representative of each region of the country. A special tribute to the host city is "casoncello" – a biscuit in the shape of the famous pasta Bergamo casoncello, filled with dried fruits and date paste, a delight that combines local tradition with modern creativity.
All products are baked daily in the Brembate laboratory and transported fresh to the store or delivered to customers online. The artisanal process – from leavening to shaping and baking – keeps the authentic flavors and textures intact, transforming each neutral last in a snack for the soul that evokes childhood memories, moments of family relaxation and life's simple pleasures.
Brand philosophy: tradition, emotion and quality
Beyond recipes, 110 Bis places particular emphasis on the emotional value of the product. "A biscuit can bring a smile, invite socializing, and provide a sense of relaxation and intimacy", emphasize the brand representatives on the official website.
In a world dominated by standardized industrial products and "soulless", 110 Bis biscuits bring back to the forefront the authentic joy of artisanal preparation, made with passion and respect for tradition. Every choice says something about the one who makes it: simple or creative, faithful to the classics or adventurous – neutral lastThe product thus becomes an expression of the consumer's personality.
For lovers of artisanal pastries, 110 Bis is an eloquent example of how a centuries-old tradition can be transformed into a business. "of the soul", modern and sustainable. In addition to the store in the historic heart of Bergamo, 110 Bis is also present online through the official website 110bis.it, where pastry enthusiasts can order their favorite varieties directly. The brand is also active on social media (Facebook and Instagram @110bis), where he shares mouth-watering images, stories and news from the world cookiesAnd each variety of biscuits offered by the 110 Bis brand carries within it the essence of authentic Italy: intense taste, impeccable freshness and love for well-made craftsmanship.
Photo source: 110 Bis
Article written by Gabriela Dan, Editor-in-Chief Arta Albă
Read on White Art and: Panettonic – panettone-flavored tonic water by Iginio Massari
